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Tuesday, November 24, 2009


OK, so you're looking for an appointment setting firm to set-up qualified appointments, right?

The question is... who do you want to meet?

Isn't it always the "Usual Suspects"...



It may be funny but it's true.

If you want to set in front of someone it's got to be a decision maker, right?
And that means someone who holds budget.

In our book it always boils down to a Director, VP or Departmental Head within larger organisations. Getting through to and engaging these individuals is always challenging, and requires both skill and tenancity to deliver.

Which is why clients hire appointment setting firms like us rather than doing it themselves or going to a low-level telemarketing outfit.

So, if you want to meet with HR Directors, IT Directors, Marketing Directors et al, give us a call.

We'll turn the Usual Suspects into qualified prospects for you!

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Posted by: David Regler @ 5:11 AM |  1 comments  |   

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Monday, November 16, 2009


If you run a business services firm, such as a consultancy or agency, then hiring an appointment setting firm makes sense.

After all, the best person to put in front of potential new clients will typically be the Directors or Partners within the business.

However, getting the right type of appointment setting services is critical.

Why? It's because appointment setting services are completely different for business services firms when compared with products.

Here's a couple of things you need to consider:

Your brand perception - for services firms such as consultancies and agencies it is critical that your business is positively perceived by potential clients. How much do you charge for your time? How much is a major account worth to your business? Can you imagine what it would say about your firm if you used appointment setting services handled by a low-cost script-reading call-centre?

That approach might be OK for commodity products but not for business-to-business services.

Services are more intangible - appointment setting for services firms is different to products simply because services are more intangible. Setting up appointments requires a deeper level of understanding about your business. It also requires an approach that focuses less on the service and more on your business (and that usually means you). Think about it - when you win a new client how often is the reason that they wanted you. For services which are not yet commodities, I would say that it's nearly always the case.

Btw, this last fact is why appointment setting services are ideal for consultancies and agencies.

Clients always say to us "I'm confident I can win the business when I'm face-to-face... I just need to get in front of them"

If that sounds like you then contact us today to find out how our appointment setting services can open doors for your business.

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Posted by: David Regler @ 3:52 AM |  0 comments  |   

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